In New York, especially in big cities like New York City and Buffalo, where’s it’s just about impossible to find anywhere to legally light up a cigarette, electronic cigarettes have become very popular. Not only is it possible to use electronic cigarettes just about anywhere, but the e-cigs have are also a very economical choice since they can be purchased for a fraction of what it costs to purchase a pack of cigarettes.
One of the many concerns that individuals who vape in New York City have is that they’re worried that big tobacco is trying to destroy ecigs. This concern has become even more pronounced since Governor Christie, governor of New Jersey, a neighboring state, has been working hard to add a state tax to the purchase of all electronic cigarettes. Many people believe that this is a clear cut example of Big tobacco trying to destroy ecigs since if a tax gets attached to the sale of e cigarettes people would have one less reason to make the change from traditional cigarettes produced by the big tobacco companies to electronic cigarettes.
While it’s entirely possible that some tobacco farms might be hoping the tax legislation goes though it’s less likely that the actual manufactures of the big companies are too concerned with electronic cigs. If any industry has proven itself to be adaptable it’s the tobacco industry.
One of the more interesting developments that shows that if big tobacco is trying to destroy ecigs it’s not all of the big tobacco companies, is that Marlboro has put a great deal of time and effort into releasing a version of the electronic cigarette. Marlboro’s e-cig is called the MarkTen. Marlboro put a great deal of time into developing this cig, making sure it would be a solid alternative for people who like Marlboro cigarettes, but who wanted to try electronic cigarettes. The MarkTen was originally released in just two states, giving the company a chance to see how well it competed against the rest of the electronic cigarettes.
Lorillard which makes the Newport cigarette and is the third largest cigarette manufacture in the country has also gotten involved in the e-cigarette industry, though instead of creating their own brand of e-cig, they simply bought an already established, and very successful, brand. Today, Lorillard owns Blu Cig electronic cigarette.
That both of these companies are taking an active interest in the electronic cigarette industries indicates two things. First, that the big tobacco companies are starting to think that there’s a good chance that not only are the big tobacco companies not trying to squash the electronic cigarette industry, but that they think electronic cigarettes will be around for a very long time.